Creating Targeted Advertising Campaigns

To make your promotion of Varolo more effective, it is a good idea to create targeted campaigns. Most of the time, we send out promotions to a general public and hope that it reaches someone who is interested. However, if we create targeted campaigns, we can narrow the field and concentrate on a particular potential user. We can all agree that even at certain times of the day, our audience will change. Most working people review the job and business opportunities in the morning. However, a stay at home mom, may have the opportunity to check later in the day. While, teenagers and college students, because they are in classes during the day, may not read about these opportunities until late in the afternoon or evening.

Acknowledging these changes in the demographics helps us in how we place ads and what those ads will say. Let's say that I want to appeal to the teens and college students. This is the time of the year to do it. A lot of them are looking for something to do to make extra money or just to keep busy through the summer months. As promoters, it is our job to show them how signing with Varolo is not just a summer event, but, a way to create residual income that will take them throughout their school years and beyond.

The greatest appeal for a teen or college student is that this business opportunity is free to join. The time investment won't keep them from enjoying their summer activities and friends, and they will have the opportunity to win huge jackpots and prizes. How nice is that for summer adventure? This is also a way to stay connected with those classmates, who they may not see during the summer months, by getting them to join their village and keep in touch up by email, blogging and message boards.

Besides online classified ads, a great way to reach teens and college students is by promoting in the places that they hangout. Good places to hang flyers would be game rooms, mall bulletin boards, skating rinks, libraries, and campus bulletin boards. An offline place to promote is school newspapers, while promoting online with Myspace, Facebook and teen chat rooms. Of course, it is not wise to go onto high school property without permission, but, you could call the school's guidance counselors and let them pass the information to interested students. As always the Varolo opportunity has endless possibilities; the only limitation is imagination.